A Word To and For the Wise

A word to and for the wise.

Or, in the event you’re one of those extreme cases of being an over indulgent, self aggrandizer; living life with a singular lust for ones own selfish betterment, please disregard the word “wise,” which I’ve selected as the title alliteration for this blog.

Contrary to what you may think the word "wise" connotes, the facts of life prove, without question, from day one of our existence on this planet, even the most self-assured, self-serving, and self-reliant people we happen to think we are, still owe some degree of our success to some individual other than ourselves.

In other words… I took the long way around to get to my point .

Saying, “I made it on my own,” is bull----, .

If it were possible to be totally on your own, who would be there to hire you? Who would be there to applaud? Who would be there to hand you a Kleenex? And, if you continue to read on, where would you be without the benefit of someone like Harvey Kalmenson to express glee, satisfaction, or complete disillusionment over your display of social grace - or lack of it?

Okay, okay. What brought this on? You might be curious. I usually don’t waste my time in a display of angst over having been exposed to an individual who brings to the party nothing more than a richly cultivated superiority complex. I am duty-bound to share this incident, in order to help provide a guide of what an actor should not do, say, or put on display, especially when the recipients being shown this lack of graciousness, happen to be in the position of providing work for you.

“Don’t even think about biting the hand that feeds you.”

Endear yourself, or at least make an attempt at faking it. Certainly, this isn’t just for actors. Most parents at least attempt to instill a variety of good social grace attitudes within their children. There are some parents whom, for whatever the reason, fail. The individual who was the stimulus for this blog, undoubtedly was brought up under the poorest of parental environments.

Instead of me going into all the things our culprit was guilty of, I’d prefer to offer a few tips that might be of some help to your future as an actor.

(13) TIPS FOR THE TAKER

* Treat everyone you meet as a possible work source. ”Today’s receptionist, tomorrow's boss.”
* Learn how to remain quiet. You’ll hear more if you’re not talking.
* Make sure your questions are pertinent.
* Never tell a teacher that you already knew the points he or she was making. Say the points being made stimulated your memory, and now you’re able to make good use of a technique you had forgotten about.
* Visibly show as much attention to your teacher or coach as you possibly can.
* Avoid yawning.
* Avoid giving your opinion unless it is requested.
* Never criticize another actor’s skills or the quality of his or her voice.
* Don’t be guilty of rigidly predetermining the direction if you are aware the director will be there to give you notes. Marking up your script in advance of the actual direction can prove to be disastrous during an actual session or audition (once something gets in your head, it’s hard to remove).
* Always thank your teacher, coach, or director for the notes they gave you, regardless of whether or not you made use of them.
* Show interest in each of your classmates. Networking is the single most important factor in order to have a chance at succeeding.

As an aside, some of my most important professional assignments came as a direct result of a student contact. Years ago, it was a fellow student that got me an acting job as a last minute plug-in for an actor who was unable to make it to the set. And that job was responsible for me becoming a member of The Screen Actors Guild.

* Always cheer for a teammate. Don’t spend time commenting or trying to figure out how a competitor got a job you both read for. (It’s wasted energy. You will never get into the head of the producer who hired him or her.)
* Please don’t be or become a know-it-all. Voice over will remain a subjective (art) form. Being in the business for a long period of time doesn’t allow for anyone to remotely know all the answers.

Associates have heard me moan, “What the hell do I know?” I say those words quite often. Do I make an educated guess from time to time? Yes I do. Usually, it’s because a staff member asks me to guess who I thought the ad agency picked. In the event you’re a curious soul, I’ll end your wait. I rarely pick out who the winner is on any of our auditions. It’s not that I have fewer skills than the next guy, but the truth is once again summed up with the word "subjectivity."

The Four Friends

They all so loved to get together and share experiences. The goal was to set up a marvelous networking system that would ultimately benefit the four of them. Each week they would meet to discuss all that occurred in their careers. As time passed t became obvious to the four companions; only one of them was making any headway in the acting community.

In one of these meetings, the three non-accomplishers decided they would pin the successful participant down, and make him share his secrets. So forcefully he was questioned about his methods.

He began, "Wherever I go, I listen to people talk, I watch people walk, I try to feel like they feel, and I breathe in their presence. I sometimes shake my head in agreement and often shrug in disbelief. When I ask a question, it’s always about them; things that are going right or wrong, like a job promotion or a job loss. I pay special attention when they speak of their families and friends; you know, like, relationships. All the people I meet are just the same as you three, except when we get together, the conversations are always the same. You’re always talking about careers, and how you don’t seem to be winning. I don’t have to listen as closely to the three of you, because you only show interest in one subject: Yourselves.”

If you’re not in-the-know, meaning you lack experience, your knee-jerk reaction might be a commentary about the harshness of the winner’s appraisal of his three friends' lack of interest in anyone but themselves. But, on the other hand, if you have any degree of classical training, you would undoubtedly applaud the winning actors supposition, for even as he expressed his feelings, he did so with total truth. And as the three friends offered their objections to what he had to say, our winner was intent in gathering up their display of emotions. What the three of them were now offering our winner was what successful actors must ultimately decree: Total truth.

“But if it be a sin to covet honor, I am the most offending soul alive.”
SHAKESPEARE: Henry V

Shared Passion

The teachers who do it, those who are filled to the brim with the most valiant substance God has given us - they are the truest of teachers. They are the ones who, by nature, teach with a display from inside out. They are the teachers being recognized for there unselfishly “Shared Passion.”

I doubt if most students ever do an analysis of why they like a certain teacher. Sure, they allow how much this one or that one really rocks, but more times than not, the assertion of how much a teacher rocks, or doesn’t rock for that matter, falls far short of the true scope of what the most favorable of teachers brings to the party.

One of the world's most renowned mentors believed, and I quote:

“Profound responsibilities come with teaching and coaching. You can do so much good – or harm. That’s why I believe that next to parenting, teaching and coaching are the two most important professions in the world.”
- John Wooden, UCLA

End quote.

Few teachers ever experience being idolized by anyone. Community recognition seldom compares to the scope or magnitude of the individual teacher's accomplishments.

During school time, it’s the student’s report card that shows the significance of the teacher’s efforts. That same report card never displays the written credit: “Student Taught By.”

John Wooden received his proper credits during a lifetime of continued and unequalled successes. To date I have read each and everything written and subsequently published by John Wooden. Admittedly, at the outset, it was because I was a UCLA basketball fan. As time wore on, and my profession as an educator began to reveal itself, noticeable similarities between the “Wooden” doctrines, and those of the people I am privileged to refer to as my mentors became apparent. During his esteemed lifetime, John Wooden was a leader in the truest sense of the word. One of his favorite claims was, “I lead by example.” Wooden felt it took about twenty years in order to fully ascertain whether or not his students had really prospered from his teachings.

If I were able to personally compile all I have gleaned from my "who's who" list of mentors, one phrase would ring clear as the most common factor describing them: Personification of self truth’s.

The actor, the basketball coach, the teacher, all those who share a professional banner, without discrimination, lead by example and sign on free of deceptiveness; accepting the rigors of being an educator with dedication and courage.

And during a coach’s seminar, Wooden had a favorite quote:

“No written word, no spoken plea can teach our youth what they should be. Nor all the books on all the shelves, it’s what teachers are themselves.”
- Anonymous

End quote.

A yesterday, or many yesterdays ago, a young actor, or perhaps it was an actress, came to me, spieling with a single-minded explicitness. But when they took my hand, it was not a story I heard. It was a "thank you" for the winning report card they’d just received. Allowing for what some called a "hook for words" I had given them, on a page they studied and read.

Each and every day, we teachers are privy to an uncommon exhilaration: We are treated to the wonderment of learning. Without doubt, it is our assignment to educate. Specifically, we are attempting to provide for the professional success of those who come to us as patrons. And though we strive to give out an optimum of information, we never-the-less find ourselves, as actors, coming away with an increased understanding, of our craft and the human condition each and every day we remain as teachers.

A person who has difficulty in extending a helping hand should never be given a teaching assignment. John Wooden referred to it as each day painting a masterpiece. I share his belief.

“Hello. My name is Harvey Kalmenson. I teach voice over. I am and will remain an educator.”

Learning to Learn

"In the groove" is a common statement often heard from a wide variety of professional athletes. They speak of how the game around them has slowed down, and how they are seeing the ball or the entire field more clearly than ever before.

A golfer remarks about how comfortable he or she feels while addressing the ball. The same golfer finds himself or herself on a streak when everything he or she attempts to do works out perfectly.

Then there’s the basketball player who describes the basket as appearing twice the normal size. Every shot he throws up goes in. The guy announcing the game says how the player appears to be "in a zone."

All the old-timers agree, when skill and experience are coupled with an exceptional work ethic, one day the unusual slowdown will occur. The batter will see the ball better, the golfer becomes relaxed and comfortable, our basketball player sinks a three pointer to win the game.

***

It was probably around age fifty. A time when things in general began to slow down, appearing to all those within my spectrum, as if I was a guy who might know what he was doing. Without knowing or feeling a transition, the ten-thousand hours of toiling away at my craft were beginning to take a firm hold.

Was it others or I? Inside, the same drums continued to beat out a rhythm as background for the same word, “Learn, learn, and learn.” I may have been fifty years of age, but I was in many ways still the little kid tuned in to his dad asking him with religious fervor, “What did you learn today?” The ever-present upper right side of my grammar school report card, visibly tolling out the score of “Could do better.” The report card thing has never left me. I guess it never will.

Exactly when it happened will always remain my unanswered query; one day my personal signature became self-acknowledged. When people around me began to comment about how comfortable I appeared to be.

My life, from it’s earliest stages, was dedicated to the totally agreed upon premise of the greatest philosophers the world has known:

“Wisdom is a blessing only to those prepared to absorb it.”

When learning becomes wisdom, and one's dedication is an absolute and resolute way of life, it then becomes possible for each of us as human beings to experience being in a so-called "zone." When we are questioned and give answers while displaying a demeanor of total confidence.

Most of us, regardless of the field of endeavor we may choose, are striving to become the best we can be. Rarely, however, will a student declare their desire to get into a zone. The subject never comes up, because in life’s earliest stages, comfort zones have not yet been cultivated.

The academic world provides many of our needed tools. But the desire to reach one's goals while playing through the pain of real life experiences can’t be derived from a book. In almost every walk of life, success and endurance go hand-in-hand. A kid graduates at the top of his class, and immediately faces up to the question, "What do I do now?" In the business world, the answer is gaining some experience. And be prepared to start at the bottom.

In our entertainment world, staying in the game, enduring, and continuing an uninterrupted study of one's chosen craft, are all must have parameters for success; yet these same parameters will never guarantee your goals and aspirations will ever be met.

May I dutifully present the following life’s experiences, to hopefully serve as a helping hand to whomever there is out there in need of encouragement?

His and Hers

EXPERIENCE: 10,000 HOURS APPLIED, serving as the catalyst for the two of us to join hands and together begin the process of building:

Kalmenson & Kalmenson: The business of voice casting and education.

Catherine and I agreed:

“If we do not hang together, we shall surely hang separately. I love the man (and woman) that can smile in trouble that can gather strength from distress, and grow brave by reflection. 'Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.”
-Thomas Paine, The American Crisis, No. 1, December 19, 1776

Our company's goals are to always provide for our patrons the ability to share in the wisdom we have both gained during our years of dedication to our craft.

Learning will remain our theme. Cultivating our learning into the wisdom we may pass on to our students and clients will remain the driving force behind the constant passage of integrity behind all we endeavor.

The last eighteen years of business have enabled each of us, Cathy and da harv, some thirty six thousand hours, in order to turn some of what we have learned, into the wisdom we endeavor to pass on.

“Ignorance is a voluntary misfortune.”

“Wisdom will not support ignorance.”

Working Reality

Ever dread being in front of a particular somebody who, even in his or her own dreams, wouldn’t be referred to as a director? Usually a guy or gal who epitomizes the true meaning of the word "ego."

Forget about it, my friends. You’re going to have to deal with it, whether you like it or not. It’s your work, your profession, and perhaps what happens in order to feed your family. Just grin and bear it. Tomorrow will be a better day. Remember, mediocrity is not limited to politicians. There are many folks within our industry whose positions of attainment are quizzical at best. Total wonderment, to say the least. How did they get where they are?

As said a million times before da harv came along, the audition is your life’s work as a voice over artist. The gig itself is really the icing on the cake. Bad direction during the audition presents nothing more than a work-around for the experienced actor. All of us develop little tricks, allowing for our own good taste, in order to interpret the audition script. But the little tricks you will develop must never be hurtful or cause embarrassment to the person who is there to direct you. It’s just like being in a restaurant: Don’t insult your waiter or waitress. Good to know the food you're about to eat doesn’t have any "getting even" quality to it.

The same applies to your audition director. It’s nice to know your audition makes it to the powers that be. Treat your audition director with reverence whether he or she has earned it or not.

The actual session, on the other hand, is a different story. You’re being paid to be there, and to take and follow directions. Please don’t fall into the terrible trap of doing an analysis of the director’s personality (reserve becoming a psychologist for when you are a paid professional).

AT THE SESSION

DISCLAIMER: WHAT FOLLOWS IS MY OWN, PERSONAL, DIRECTOR'S POINT OF VIEW.

Most of what I am going to impart will apply almost entirely to commercial sessions, as opposed to theatrical performances. Reason being: The commercial session more often than not brings with it far more cooks than should be in the proverbial kitchen. This phenomenon requires much more tolerance on the part of the director, as well as the actors involved.

I.e., at one session which I was hired to direct, there were no less than fifteen people in the control area with me. That’s not a typo. Fifteen people who, (borrowing from Orson Welles) within the depths of their ignorance, still managed to offer an overabundance of unnecessary babble for the actors to cipher. That is, in the event I’ve allowed them to do so. Some were from the advertising agency, while others were with the production company responsible for the animated characters we were there to create the voices for. While this represents an extreme situation, it did happen, and it exemplifies the necessity for the actor to be and stay focused on what the assigned director is requesting of them.

NOTE: If the director happens to be yours truly (ME), you can expect total courtesy.

Your job will be to listen and look at me when I’m speaking to you, or in the case of multiple actors in the recording booth simultaneously, to pay equal attention to me (as your director) even when I am offering direction to one or more of the other actors involved.

The people positioned behind me are not privy to my facial expression.

(I make sure to position myself so as not to allow a reflection of da harv to appear on the glass, which separates the control room from the recording booth.)

Unless the lead producer insists on speaking directly to the actor or actors in the booth, I will be the only one (as director) giving you instructions.

(I set this up in advance with the assigned engineer, who makes sure I have the only button to activate the microphones on our side of the glass.)

In other words… if the people behind me have anything to say, I’m the one who will act as the translator between them and the actors. Here’s the way it is in a nutshell. I speak the actor’s language, the entourage behind me doesn’t. But, at the same time, we must never lose track of the team’s objectives. Yes, there were far too many people present during the session. All of them in attendance had the same target to focus in on; the best voice over performances possible. If however they were all allowed to communicate their thoughts to the actors, we might all still be there trying to complete the project. I will admit, fifteen people in the booth at the same time could be a record attendance. What is mind-boggling about the session I’ve described for you, is the same mistake is constantly being perpetrated throughout our industry. Once again, what it all boils down to is: Too many cooks spoil the broth. They simply don’t get it.

The bottom line: Our job as the actor or director is to do the very best we can.

I find the easiest way to accomplish this goal is to stay in the game no matter how difficult conditions may become. It’s not an audition.

The fact is, we’re being paid to listen and to do.

Revisiting

Maybe it’s because digital cameras didn’t exist during my days in the United States Army, that I have maintained a fondness for the snap shots which still remain in my possession today.

Taking photos had a certain romance involved with the process. There was always a wait-and-see-what-they-would-look-like flavor to it all. Nothing was instant, especially when you happen to be many thousands of miles from home, and the vendor responsible for film development can’t speak anything more than broken English.

I’m reminded of the Orson Welles words in the wine commercials, “We will sell no wine before it’s time.”

Time. It moves when it wants to. Years, far too quickly, while a child waiting for their presents to be delivered, far too slowly.

Romance should never be allowed to turn into memories, but should take forever as it occurs, and the anguish of anticipated pain measured by less than the smallest instant taken.

Waiting for the words "you will be allowed to come home" was a time span too lengthy to be measured.

As is my want, I often review, from a time seemingly long ago, a photo in which I appear too young to ever be that young. Perhaps only those of you old enough to recognize your own physical change will appreciate fully what I will relate.

It was a time when cigarettes were ten cents a pack, my brand new Ford convertible was less than twenty five hundred dollars, and I was able to buy it with five hundred bucks as a down payment, against a monthly payment of seventy dollars. That beautiful car of mine was able to go anywhere on a couple of bucks worth of twenty-five cents a gallon gasoline. It had to be that price because I was only earning seventy dollars a week. After payroll deductions, my net pay came to a total of fifty-seven dollars a week.

But some of my most cherished remembrances are just that, remembrances. No photographs. Not even the old places I can drive by and look at. It must forever remain in my mind's eye in order to relive, recapture by the wonderment derived from the ability to reflect.

“Would you prefer color, or will black and white prints do the trick?”

Color photography for the non-professional was still some years away from being available. So today as I revisit my senior high school prom night, I see myself, all decked out in a rented tuxedo, posed along side the most beautiful girl at the prom. The orchid I presented her with is still perched, and remains in full bloom adjoining her strapless formal gown. I met Gail following the finish of a baseball game I had just pitched and won against her across-town school. She was a year younger than me, and was quite taken with my athlete star demeanor.

The photograph of the two of us is of course a still shot, but somehow it continues to have a life about it. It was an evening of romance, free from love.

Every actor, writer, director, producer, or creative source should every so often look at a time period of his or her life, and conjure what was and what wasn’t. In reflection, my prom was a romantic evening taking place at a time period, existing for no more than a single day; standing back and capturing what the truth was. And then easily describing the joy of the moment, the anticipation of Gail’s answer, whether or not she would be my date for the prom, and finally the reality of its truth as a fleeting moment.

And with reflection, often comes salvation; salvation in a form only yours to assume, if you choose to do so.

The performers I was so blessed to have experienced and worked with, first hand remain forever on the old recordings, films, and television shows. I’m free to listen to Sinatra, and view a photograph of the man taken at the time he performed in person. I was there in Las Vegas watching him on stage in complete command, while giving the audience far more than they could have possibly expected.

Las Vegas was the entertainment bargain of the ages. I doubt if there will ever be a comparable package. The best food in the world, being served twenty-four hours each day for the lowest prices imaginable.

When I first visited Las Vegas, we stayed at the old Sahara Hotel for a grand total of ten dollars a night. And it wasn’t a low-end accommodation. Appearing as an opening act in the Sahara Lounge was a rather young Don Rickles. Followed by the headliners, Louie Prima, and Keeley Smith, with Sam Butera and the Witnesses. It was free admission, and no cover or minimum. Just walk in, sit down, maybe order a drink for a $1.00, and watch the show. Then off to the Sands and the Rat Pack. Las Vegas treated me to Lena Horn, Sammy Davis Jr., Harry Belafonte, Ella Fitzgerald, and about everyone you could think of. A weekend was almost more candy than any enthusiast could stand.

But still to this day, of all the thousands of actors and actresses I have met and or directed, one woman made the most lasting impression on me as a young man. There will never be another Peggy Lee, in my estimation. Those were the high-flying nightclub days on Sunset Boulevard, in Hollywood. The two "in" places for a performer to appear were Ciros and The Macambo. I was introduced to Peggy Lee by Dave Barry, the erstwhile comedian who served as her opening act.

We shook hands outside the club, and as a young man it was all over for me. I fell in love with her instantly. On stage Peggy Lee was the sexiest performer I had ever seen or heard. A close second was the absolutely unbelievable Lena Horn. Even mentioning Peggy Lee and Lena Horn in the same sentence brings a reflection I will always be able to count on as an everlasting truth, depicting quality, and the best ever.

What You Have, and What You Were Given

“Let the artist live, let him be enchanted, disappointed, happy; let him suffer, love, and live through the entire gamut of human emotions, but let him at the same time learn to recreate his life and his emotions into art.”
- Constantine Stanislavski

"Each and every day I will place before you all that I have lived for, lived with, and have learned from, during the ten thousand hours necessary in order for the artist within me to emerge."
- Hk / 2010

I have allowed people to teach me.

And with it far too many questions arise. Is it because of the day and time I live in?

I learn, during the allotted twenty-four hour prescriptions, yet I find myself, creatively without the necessary skills to apply what I have earnestly striven to accomplish.

Why is it for many of us, the more skilled and adept at our craft we become, the less we see ourselves accomplishing all which we have set out as our life’s goals, or aspirations, dreams, and satisfactions?

Wandering through life’s numerous abstractions it causes me to often think about young children who come to our big party with a seemingly apparent learning disorder. Perhaps theirs is a version of mine?

What if we could slow down the twenty-four hour cycle by adding minutes to each hour for them? The new scenario would provide for classrooms with clocks, having faces displaying two extra hours of time.

And what if each of the children had their own button to press, which would set the clock back, giving them an expanded time period?

Do you think there might be a possibility some of those children didn’t have a learning disorder?

A man began by saying to me, “We’re going to practice some learning skills. I’m going to teach you a great way to learn. When you work on how to learn, the rest will come easily.”

He pointed out the power of our God-given senses. It was never a stock statement, like "I want you to pay attention." I would hear things like, “Look at this, Harv." I remember him saying this and simultaneously covering my eyes with his hand. Of course, I responded with the obvious, not being able to see with my eyes covered.

“That’s the point," he said. “Always keep your eyes wide open, and try to see as many things as you can.”

The man had given me a method for learning, along with the precise instructions to go along with it. The process was a simple example (covering my eyes) followed by, “Always keep your eyes wide open, and try to see as many things as you can.”

During the ensuing years, I continually practiced what he had given me. When I was very young, I was under the impression I would be able to see more things if there was a way to open my eyes wider.

As we drove together, I’d be in the back, pressed against a window, using my thumb and index fingers on each hand to hold my eyes open as wide as they would stretch. When I discovered it would cause others who drove passed us to laugh at my birdman appearance, I took it to school with me and enjoyed the laughs it got. When one of my teachers (most of them resented me) witnessed what I was up to, she asked what I thought I was doing. “I’m practicing how to be an observer,” I replied. Most of the kids didn’t have a clue to what I was taking about.

(She has to be long ago dead, so I guess it’s okay to mention her name: Mrs. Kaplan.)

By now you must have guessed, the man responsible for all of this was, of course my dear father.

Mrs. Kaplan figured she had me now, so I was told to explain it to the class, and to come up to the front of the room, by her desk. Mrs. Kaplan was so in to herself, she had little idea of whom she was dealing with. After all, I was the class humorist. I loved that nomenclature (humorist), as opposed to being called the "class clown." I wasn’t the kind of kid who might jump up on to a desk in order to get the students' attention. That, of course, would be clowning. I loved disrupting the class by telling a story I had heard. In my eyes, it's what Will Rogers or Robert Benchley would do.

In any event, there I was, in front of the class, along side Mrs. Kaplan’s desk.

Note: By now it was the fourth grade. I believe I was nine years old. My voice over career had begun. I was about to perform a living narration, explaining what a powerful tool observation was and could ultimately be. My daddy had introduced me to his way to practice when I was entering the first or second grade. It gave me a hefty three to four years of working out under my belt in preparation for this day in front of the class. The stage was mine. Eat your heart out, Mrs. Kaplan.

I asked my fellow students how many of them had a favorite baseball team. All hands went up. Not a tough question for any kids from New York, specifically a Brooklyn(ite) to answer.

I picked out one of the boys, and asked him to name each of the players on his favorite team (it was the Brooklyn Dodgers). He did so easily. Most of the kids who were Dodger fans instantly agreed. Now I asked them to give me the number of each player. They all did so in a snap, including the manager, all the coaches, and the team trainer.

We all agreed how easy a task it was. But then I went on to say, “You were all able to do what I asked, because you’re all observers. You’ve all been practicing by way of doing it over and over again. It’s called observing.” Even crab ass Kaplan liked that one, though she wouldn’t acknowledge I had done anything well.

So far I had only used up about ten minutes of class time. Then I picked out my favorite little girlfriend Miriam (last name deleted in order to protect the innocent). I had her come up and stand by me, with her back to the class. “Now Miriam,” I instructed, “Tell us the name of every one in this class in order of where you remember them sitting.” In nothing flat, Miriam did her thing easily.

* Both the naming of the Dodger team, and the placement of each student was done so by the ability to observe.

* The practice of observation creates the subconscious memorization of just about anything, when the observation itself is more than occasionally adhered to.

* People have been described as poor observers. The underlying factor however, is they are basically lazy.

Think about it. What I have just recalled is in direct alignment with my opening reference to Stanislavski.

“Let the artist live, let him be enchanted, disappointed, happy; let him suffer, love, and live through the entire gamut of human emotions, but let him at the same time learn to recreate his life and his emotions into art.”

And with a well-cultivated ability to observe, will come an automatic stimulation of the senses, our friend Stanislavski so adamantly advises us. They are the most vital of necessities, for every actor who seeks the reliability of substance.

For it is within the substance which we alone can become aware of an innate ability to look into, and dig deeply, searching for inner meanings of the writer's intent. Only then could any actor possibly bring to, and present our audience with the total truth as he perceives it to be. Then, upon one's perceiving it to be true, it will be so.

I became privy one day to a translation of a foreign language newspaper interview of Stanislavski. In it, the young reporter brought to the surface a comparison of an actor's depth capabilities he was not expecting to hear. Most of the time the questions were of a benign nature, never requiring much more than a superficial answer, especially at this particular segment of the Stanislavski career. He was assuredly at the highest point he would ever attain.

It was well into the end of the hour when the reporter asked and received more than expected.

“How does an actor perceive the truth?” he asked.

“He reflects upon it from another era, or near space in his time spent.” More or less, the reporter retorted with how he didn’t get it. Stanislavski replied, "The more one lives, the more they have in their reflective arsenal."

Propriety; impropriety; despair; elation; birth; death; ceremony, and celebration, when all are visually true, the verbal description or portrayal of the incidents may be interpreted as such. The audience will, without exception recognize the truth. They may find the truth disturbing: If they do, perhaps then true theater is an experience they too will one day reflect upon.

The audiences are the gods. Never lie to them.

The Promo and the Tag

There is a great similarity between a promo actor, and a commercial actor. In both cases truth casting applies.

In the so-called old days, “promo guys” were all cut from the same cloth. Either the Ernie Anderson basso, or the Casey Kasem sweet, sweet, “California Crackle.” Both of these men, for many years, led the way. Combined, they arguably earned more money than any other two actors in the business, during the same time period.

What Casey and Ernie had in common was conviction. They both believed that they were the best salesmen in the world; one with sweetness, the other with outright arrogance.

Amazingly enough, both sweetness and arrogance translated into sincerity. Why? Because it was their truth.

In that era, from the late forties to the late sixties, there were literally only three major playgrounds for the commercial promo actor: ABC, NBC, and CBS. Of course, most cities had their own local channels, but those were not the fertile big money domains enjoyed by a network promo announcer.

Today, the promo producers use a wide variety of types. Men, women, kids, adults, younger, older, upbeat, sarcastic, sincere, loving, and scary. Well, you name it, and they’ll use it on air. The old days are obviously gone. For the actor… they weren’t the “Good Old Days.” It was nothing more than a limiting time for the vast majority, and a prosperous time for the very few that fell within the limited guidelines of what was then acceptable.

While we exist within a subjective art form, we must never the less strive for certainty whenever possible.

What do we know about the promo? What stands out, besides the great sums of money an actor might make for seemingly very little work?

The very nature of the promo demands that the actor selected must be an exceptionally good reader.

If it’s written in English, our actor should be able to read it with ease.

The actor must be able to handle last minute, and constant script changes.

This isn’t the place for a prima donna.

This is the place for the professional who by nature is confident, and comfortable with and within themselves.

The actor must be able to perform multiple attitude transitions under tight time constraints.

It pleases me to offer that many successful promo people are graduates of Kalmenson & Kalmenson.

Proponents of our method have praised the "lead-in" as their tool for quick study, when they find themselves in the throes of being handed a stack of twenty or thirty promos to deliver. As I said earlier: "This isn’t the place for an actor who keeps dropping words."

Like any program where the rewards are great, the work it takes to get there is in concurrence. For any outsider looking in, the determination of how simple it looks and sounds to be a promo actor announcer is a classic underestimate of the talent and perseverance required.

Having had many of today’s premier promo actors as both students and colleagues allows me to make an in-depth appraisal of what these guys who are making the big bucks have in common (well, maybe not so in-depth).

It almost always boils down to a few of the same human determinations actors must make for themselves. Of course, first and foremost for every active competitor is the question: “How badly do you want it?” In other words… are you willing to sacrifice your time, energy, money, while sharing the experience of frustration almost everyone before you living a similar adventure has had to live with?

There is a bright light, however. In the days of the earliest of promo actors, there were far less outlets for their work. Ernie Anderson and Casey Kasem had the basic three to ply their talents. With the advent of cable, and other networks as well, today’s marketplace for the promo actor has increased substantially.

◊ The closest thing to an actor is his or her website. Showcase your talent on your own website. Tell people what you do and give them a sample of your work.

◊ Multiple representations around the country, especially if you have your own home studio, are now commonplace.

◊ Today, an actor can electronically have many agents; New York, Los Angeles, and Chicago are absolute musts for the serious voice over promo talent.

◊ Web content companies, production companies, independent movie trailer companies, and of course every recording studio where the human voice is being recorded can serve as an outlet for your talent. Many actors are booked in as last minute replacements due to a variety of extenuating circumstances.

◊◊◊

The Tag

They called it a tag.

There were only a few words on the page.

And to add insult to injury, none of it made sense to me. I remember it as if it were yesterday. It was during my short-lived (seven year) career as a commercial talent agent.

The head of our voice over department had informed me in his raspy tones that today I was to direct some tags. Trust me... I had no idea of what a tag was. Guess what. My boss, the guy who had given me the assignment, really didn’t know what the technical definition of a tag was.

Simply stated, a tag is a word or line, that usually appears at the end of a commercial script, and that, that particular line does not change the meaning of a previous script that also contained, or was void of a tag. In other words when an actor does a tag they receive payment of the then established tag rate. An actor may be hired expressly for the sole and singular purpose of doing the tags on a series of commercials. The sponsor may tag as many commercials as he chooses to without having to pay for an additional session providing the tag does not change the meaning of any individual commercial. If the meaning is changed, they, the sponsor must pay you for an additional commercial. Now if none of this makes any sense to you it doesn’t really matter. Your agent is the one who is required to know about all this crap.

“It’s not nice to fool Mother Nature!”

“With a name like Smuckers, it’s has to be good!”

“Miller light. Everything you’ve always wanted in a beer and less!”

"Chevy. Like a rock!”

"Ford. No boundaries!”

And of course, the question: “Do you... Yahoo?”

Those are just six of the many tags that I could have mentioned. Each of them accomplished exactly what the sponsor’s ad agency was attempting to do. That is, become a household saying. Each of these tags comes from a different time period, yet all of them are remembered.

The average actor might say how lucky these people were to get a tag like that to perform. Certainly I would have to agree that a great deal of luck was involved.

In many cases, we may audition hundreds of actors for one single tag. We at Kalmenson might not be the only casting people in the country that are conducting a search for just that one individual who happens to be letter perfect. That one voice who could be the “Bud”, the “Wise”, or the “Err” that came out of the three most famous frogs in the world. As an aside and as a point of interest, we were the ones who found the Budweiser Frogs. But during the course of the last twenty-five years, we’ve been able to find many different voices and sounds that have become easily identified in households all over the country.

While we did mention luck on the part of the winning actors, there is nevertheless a great deal of skill and confidence that was also part of their winning formula.

Okay... here’s the basis for their magic: Entitlement. Da harv has had numerous professional experiences with the actors who were the chosen ones for all of the previously mentioned tags. They all have that belonging thing in common. They are all comfortable with themselves as people. They have all settled in. We can’t teach that. All I can do is point it out to all of you. These actors all believe that their individual truth gives them the right to influence our lives. That’s their breakthrough as actors.

They are able to look the other guy right in the eye and tell him the truth.